Our Beliefs

Our guiding principles are:

  • Cables are the foundation of your system (not an add on, afterthought or tuning)
  • Only natural materials should be anywhere near the signal
  • The signal should pass through the system with as little interference as possible
  • Our client knows what they want; we know how to make it

Our core beliefs guide our choice of conductor manufacturer, the structure which surrounds the conductor, the terminations we use and the way we work with clients and local crafters. If you can’t hear your components properly it’s difficult to make good investment decisions.

In summary we use:

  • Monocrystal wire throughout; we do not use the shielding as a conductor – they have different jobs. The client will select the conductor, to suit their taste, from the Neotech range stocked by our supplier, Hi-fi Collective
  • The same structure around the conductor
  • Full protection against vibration & mechanical/electrical noise

The Conductor Choice

All our conductors are UP-OCC manufactured by Neotech under license and supplied by Hi-fi Collective. Our client has the choice from their extensive range of copper, silver, or silver/gold; various AWG & stranded or solid. We work with our client to guide their choice based on extensive research and knowledge of the sound each produces.

Mono-crystal wire is used because it fits with our core belief of passing the signal with as little interference as possible. Other conductors have up to 25 crystals per centimetre; mono-crystal has 1 per 125 metres. And you can hear the difference.

The Conductor Surround

All our cables are hand-bult using the same processes and materials regardless of the conductor selected. We believe that this structure allows the conductor give its best.

Design

There are 3 key factors in Sounds Natural cable design: the structure, the conductor and you.

  • The conductor: You choose the conductor from the Neotech mono-crystal UP-OCC (Silver/Silver Gold/Copper) stocked by Hi-fi Collective.
    We do not use other conductorsStructure: All materials used are natural, sustainable and hand produced by us.

  • The structure: Our structure is the same throughout our cable range; right is right. After extensive research we know that our structure enables the conductor & your equipment to give their very best results

  • You: Only you know the sound you want. Each customer, their system and their environment is unique. Others’ views, opinions etc. may be right - but not necessarily right for you. We do not believe in “one fits all”.  

We take all of the above into account when we design & build your cables.