Welcome to Sounds Natural

We are hi-fi enthusiasts from the "been there, seen it, done it" school. This web-site is written by us, not marketing consultants. We try to explain what we do & why without either boring you or giving away years of work. Please read it on that basis. Our conclusions & designs are radical & challenge conventional wisdom. We make no apology for that. Our products are not "me too"; we wouldn't bother if they were. We know that there are many views & opinions - we have ours. 

We design & build high quality hi-fi cables & vibration control products. We combine innovative design with the best components available to produce a pure, natural sound. We take every care possible to ensure that the music signal is produced, transmitted & delivered free from interference. The results are amazing; the sound is big, detailed, dynamic & very real.

Our design philosophy:

Over years of research & experimentation we found that the structure which surrounds the conductors plays a critical role in the sound; as much an influence as the type & size of the conductor. We concluded that natural materials sound natural; & that natural sounds are preferable. All our cables, from the mains through to the speakers allow only natural materials (pure cotton for mains & pure silk for the signal) to be in contact with the conductors. We then identified as many of the factors as possible which negatively impact on the signal. We then included counter measures in the structure. A detailed list can be found in the section "Our beliefs". 

The Sounds Natural structure allowed us to hear differences in the types of conductors. Extensive research led us to conclude that monocrystal conductors & terminations allowed the signal to be passed smoothly, without interference. We do not use any other cable or terminations. 

The combination of monocrystal components with natural materials produced a sound which exceeded any we had, or have, heard. Every cable is built to the same, exacting standards.

 

We followed the natural sound using natural materials to address the problem of vibration produced by the system itself & inherent in the listening environment. This approach led us to design unique & innovative solutions to control vibration. 

The cables in your system are the circuit through which the signal flows. Their job is to transmit the signal as purely as possible, protecting it & delivering it as close to the original as possible. The circuit is the circuit - it is as good as it's weakest part. All parts of the circuit are built to the same exacting standards using the same conductor material. 

  • All our conductors, from the mains forward, are monocrystal (UP-OCC) wire; there is a single crystal through which the signal flows cleanly & clearly, no blocks or barriers.
  • All conductors are sheathed in pure silk; no man-made materials. 
  • We separate the shield from the circuit. The shield is designed to prevent RFI/EMI etc from reaching the circuit - using the shield as the return/negative or earth/ground simply adds the noise back into the circuit. We drain the shield to ground/earth.
  • All terminations are high quality, gold-plated, UP-OCC. 
  • Our isolation designs are unique & hand-built using only natural materials. 

Our building practice:

  • We hand-build your cables (hook-up, mains, interconnects, speaker cables) to suit your tastes and system.
  • We know how each monocrystal conductor sounds (copper/silver/silver-gold; stranded/solid) & will guide your choice of monocrystal conductor 
  • We will not compromise on the build around your chosen conductor or on their termination.
  • The best is the best; we will deliver it.

Read more:

In the "Our beliefs"section we explain how we concluded that natural materials sound so much better & why we don't mix shielding with signal.

"The way we work" section sets out how & why we work WITH clients not for them. In brief, we know how solid/stranded, monocrystal, copper, silver & silver/gold conductors sound & how to release their potential. Our clients know what that "certain sound" they are looking for is; we provide the expertise to achieve it. 

In the "Art & Science" section we try & show the research path(s) we have followed taking into account tradition, science & prevailing wisdom. We also explain the point at which we decided to trust our own ears.

Interested: Please ring or E mail to take the first step. 

Sceptical? Cynical? Doubtful? Talk to us.... We are hi-fi enthusiasts first & foremost. There are many views, opinions & facts out there. We've been "improving" our systems for over 15 years & have been through most of the upgrade hype & fashions. We reached the point of developing a cable structure & isolation system after years of experimentation including loyalty to our previous cables which bordered on "touch it at your peril!". We are now beyond that point - you could not pay us enough to put those cables back in our systems. And so say our clients. Does that mean you'll agree? Not necessarily - this is a journey & everyone will take a different route with a different outcome.